International Press Institute

The International Press Institute is a global network of editors and journalists defending media freedom across nearly 100 countries. When an organisation with 75 years of institutional credibility decides to evolve, the design process becomes something more than aesthetics. IPI needed a visual identity that honoured decades of earned trust while speaking to a transformed media landscape: global, digital, urgent. We delivered a system that balances legacy with clarity: a bold mark, a decisive colour, every element purposeful and scalable.